Track Information
For session details, visit the Schedule Catalog.
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► Solution Tracks
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► Business Model Tracks
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► Customer Segment and Industries Tracks
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► Professional Development Tracks
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► Regional Tracks
► Solution Tracks
Application Platform
This track shows how you can take full advantage of SQL Server, BizTalk, Visual Studio, or SQL Azure to provide a powerful environment to leverage the entire Microsoft stack. Learn about the latest innovations in BI and reach new horizons with SQL Server Parallel Data Warehouse Edition. You will get powerful arguments and tactics to compete against Oracle and drive significant standardization on the Microsoft platform. View sessions.
Business Productivity 2010
The Business Productivity track will focus on increasing your ability to sell and implement cross-platform solutions, either on- or off-premise. Become more informed and get ready to have productive business-value conversations with your customers in areas such as unified communications, collaboration, enterprise content management, business intelligence, enterprise search, visualization, project management, and cloud services. View sessions.
Cloud Services
Sessions in the Cloud Services Track focus on Microsoft’s cloud strategy, cloud offerings, and programs for partners who build, sell, host or deliver cloud solutions. Cloud Services is rapidly reshaping the entire software industry, and Microsoft is committed to helping shape the cloud and bringing its entire platform and product line to bear in delivering value to customers looking for cloud solutions. View sessions.
Core Infrastructure
Sessions within the Core Infrastructure Solution Track focus on increasing your ability to identify, sell, and implement infrastructure solutions. Engage in meaningful business-value conversations with customers in IT capability areas such as server, desktop, and device management; integrated virtualization; identity management; on-premise or in the cloud; and securing your servers, clients, and end points. View sessions.
Microsoft Dynamics
Learn about the new Microsoft Dynamics resources and systems that can help you increase sales and profitability by expanding your technical, marketing, and sales capabilities. Attend interactive sessions that let you actively engage with Microsoft Dynamics executives to gain a clear vision of emerging opportunities. Learn about Microsoft Dynamics MPN and get ready to meet the new requirements for the ERP and CRM competencies. View sessions.
Reseller
The Reseller track is designed for transactional partners selling via a variety of vehicles including telesales, web sales, and catalog while integrating services. Partners attending these sessions will learn how to position themselves for the transformation to the cloud, while delivering on their core offerings and solutions in order to maximize profits, increase customer reach, and achieve customer lifecycle management. View sessions.
Windows Phone
Windows Phones are an integral part of Microsoft’s vision and strategy. With the introduction of Windows Phone 7, Microsoft is taking a fundamentally different approach to phone software and changing the mobile game. Join Microsoft's mobility experts and partners to learn about exciting business opportunities, including Windows Marketplace for Mobile and the tools you will need to develop and support Windows Phone 7 solutions for your customers. View sessions.
Windows: Accelerating Revenue Opportunities for Partner
The momentum of Windows 7 is happening now. Learn about specially designed resources and incentive programs which help partners monetize the PC refresh opportunity. Discover how accelerating customer deployment of the Windows Optimized Desktop with Windows 7, MDOP, IE & Office can increase partner profitability in the enterprise/corporate segment and how our SMB Partners can drive share through the 156MM PCs in the market worldwide which are primed for upgrades to Windows 7 Professional. View sessions.
► Business Model Tracks
Development
Innovative applications can catapult your business forward – come learn how Microsoft development tools and platforms can give you a competitive edge. View sessions.
Distributor
Microsoft is making a big bet on distributors to expand and accelerate our channel and product solution offerings to SMB customers through the breadth channel. Come hear about our augmented strategy which includes a new Value Added Distribution Model, an enhanced Channel Incentive Program, and tips about how to thrive in cloud computing in distribution. View sessions.
Hosting Infrastructure
The Hosting Infrastructure track will deliver Microsoft’s vision and strategy for the hosting industry. Service providers will learn how to bring their services to market while expanding their online opportunities. The sessions will focus on enabling hosters to make informed business decisions with regards to online opportunities by providing information on product roadmaps, go-to-market strategies, and available resources. View sessions.
Independent Software Vendor (ISV)
ISVs and Solution Partners are key to the value that customers receive from the Microsoft platform. By attending this track, ISVs and Solution partners will learn how the breadth of the Microsoft platform supports and helps grow their business, as well as enabling them to deliver great solutions, applications, and customer experiences. Sessions will cover everything from Microsoft’s cloud services to the newest and greatest technologies for server, client, and phones. An important focus of the track will be how the cloud and other innovations are impacting the ISV landscape, and what steps you can take to ensure that your company will continue to be successful and profitable as technology continues to evolve. View sessions.
Large Account Resellers
Join us to learn about the new Large Account Resellers program. We will present everything you want to know about selling licensing agreements to our midmarket and enterprise customers.
Learning Solutions
The Certified Partners for Learning Solutions Track will focus on the evolution of this partner channel. Learn about products and programs that drive business training today and how to take advantage of future opportunities. Attendees will get critical information to plan their business for the coming year while creating new relationships with Microsoft, Microsoft Learning, and their fellow channel partners. View sessions.
Original Equipment Manufacturer (OEM)
If you’re a system builder, an original equipment manufacturer (OEM) partner, or OEM distributor, be sure to attend the OEM track. This track will show you how to take advantage of your partnership with Microsoft: resources available from the Windows Server, Windows Client, Windows Mobile, Windows Embedded, Windows Live and Office families that provide extensive benefits to you and your clients. Come see how partnering with Microsoft brings benefits above and beyond product deployment, and learn how Microsoft is committed to providing you with the relationships, benefits, and resources to help you maximize your business and take advantage of the market opportunities. View sessions.
System Integrator & Solution Partner
The System Integrator & Solution Partner track focuses on evolving the sales conversation. These sessions will look at your current business and guide you to win business through comprehensive sales conversations, articulating cost reduction in building the datacenter, and investing those dollars in solutions to increase productivity and efficiencies. Learn about the importance of integrating ‘technology sales truths’: management, security, competition, and cloud to expand your opportunity. View sessions.
Software Asset Management (SAM)
Now is the time to grow your SAM practice! New SAM partner incentives launch in October, so don’t miss the chance to be charter member of the Advanced SAM Competency. Learn about the investments Microsoft is making in SAM, and the resources and tools designed to solve real world SAM challenges. View sessions.
Telco and Managed Services
The Telco and Managed Services track will focus on Microsoft’s vision and strategy for delivering cloud services with telecommunications companies and managed service providers. Managed service providers will learn how to bring their offerings to market while expanding their online opportunities. Attend sessions that cover the product roadmaps, go-to-market strategies, and market data on how to reach Small and Medium Businesses as well as Enterprise customers with hosted services. View sessions.
► Customer Segment and Industries Tracks
Communications Sector
The emergence of the cloud as a business and consumer platform presents many new possibilities for partners in the telecommunications and media and entertainment industries, as well as a new set of challenges. While service providers are thinking about how to navigate through a new competitive landscape, cloud services can hold the key to a bright future. The Communications Sector Track will focus on partner opportunities in the telecommunications and media and entertainment industries, now and in the future, and resources available to help you. View media and entertainment sessions or view telecommunications sessions.
Enterprise & Industry Partner
The Enterprise & Industry Partner Track will enable partners to sell better using Microsoft technologies and drive business value throughout their organizations. The track will feature business opportunities with the Microsoft Enterprise solution stack, alignment with industry go-to-market strategies that help customers overcome their challenges in today’s economy, and resources from Microsoft that will help partners accelerate and enable Enterprise sales growth. View sessions.
Public Sector
The Public Sector Track will focus on partner opportunities in the health, education, government, public safety, and defense industries. You will learn about to the innovative solutions that have been successfully developed and marketed by Microsoft partners. These solutions address the unique challenges of the public sector—tackling the complex, mission-critical issues that define these industries. In addition, you will learn about the resources other partners leverage to drive profitable engagements with public sector customers. View sessions.
Small- and Midsize-Business Partner
Description coming soon. View sessions.
► Professional Development Tracks
Business Leadership
The Business Leadership Track brings you the latest thinking from industry analysts, trends and innovation experts. Learn what ideas are emerging in the areas of developing capacity and capability within your team, new ideas in creating strategic partnerships, best practices for recruiting and hiring effective people, moving your customers to cloud computing, working effectively with Microsoft and much more. View sessions.
Marketing
The Marketing Track offers you the opportunity to learn the latest in branding, social media and networking, customer loyalty, relationship management plus much more. You’ll gain practical knowledge and tactics that you can implement and drive immediate results. Whether you are the marketing department or have a large marketing staff, you’ll want to attend these informative and insightful breakout sessions. View sessions.
Sales
The Sales Track brings you noted experts and breakout sessions focused on improving your organization’s sales performance. Learn the latest in strategies and tools to maximize new customer growth, selling future technologies to your existing customer base and help you understand how to position your solution in a competitive situation. As a sales manager or sales professional, you won’t want to miss these valuable learning opportunities. View sessions.
► Regional Tracks
US Partner Track: Infinite Possibilities
Identify opportunities and plan for growth in the coming year. Attend the US Partner track to understand Microsoft’s FY11 US product launches, business plans, sales and marketing strategies, and investments. You’ll have opportunities throughout the conference to get plugged in to the most relevant Microsoft US resources for your business. You can interact with executives to discuss your business challenges and opportunities, and network with other partners to learn about successful partner solutions that leverage the benefits of partnership with Microsoft. View sessions.
